Growth Model

User acquisition strategy

Every new RaceMe user increases available funding for the game developers to open up new opportunities for additional revenue generation. Attracting and maintaining a large and continually growing user base is therefore a primary goal.

The four main pillars of our user acquisition strategy to systematically and sustainably drive users to the platform:

• Affiliate Programs – Rewarding Members and third party affiliates for recruiting new Members and Advertisers

• Influencer Marketing – Incentivising Social Media Influencers to participate and promote the game to their followers

• Community Angels – Welcoming and guiding the RaceMe community with regards the game’s news and developments

• Reward Systems – leveraging the Play2Earn model to retain and onboard new users as they generate in-game profit

RaceMe provides various user-oriented profit opportunities whereby Members of the RaceMe Community have the potential to earn income from owning DragStrips and advertising and hosting races.

To maintain the engagement and enthusiasm of Members to recruit their social media ‘crew’ to join the RaceMe Community, the platform will be continually expanded with new gameplay opportunities and NFT assets.

NFT Marketplaces

There is a huge potential in cooperation with various existing NFT marketplaces. This will help the platform gain exposure and increase the player base. The players could also list their NFT DRMs with rarer DRMs being worth more.

RaceMe also provides various user-oriented profit methods for its user base. Users can earn by owning a DragStrip, advertising, hosting races and trading components, participating in the races, etc.

The importance of maintaining a strong existing user base gives rise to the planned expansion of the platform by way of new gameplay opportunities and exciting new NFT assets.